Brand Identity and Collateral Design
What makes Magnolias Ratchadamri Blvd. stands apart from other developers was its strong feminine quality. The building architecture was designed to be a beautiful flower at centre of Bangkok concrete forest. Likewise, the brand design enhance the strong feminine quality of the residence. Colour of English rose and vintage gold were used in combination with dark chocolate as the main colour palette. Graphic element was drawn from x-ray images of magnolias flowers then recomposed to create unique yet modern graphic elements for the brand.
Magnolia Quality Development Corporation Degree Hans Mueller Sunisa Sukhasvasti Smittada Hongsakul, Pornpreeya Chantaprateep Ronnie Applebay